SECRET WEAPONS · 2026

The cohort.

The operators building the future behind the scenes. Fifteen people across growth, storytelling, and engineering — profiled, filmed, and asked to share the playbooks they use now.

Storytelling

Mishti Sharma

Head of Narratives · Clay

Gave B2B software an editorial voice — and taught a category to call itself “go-to-market engineering.”

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Growth

Elena Park

Head of Growth · Northlight

Built the demand engine that turned a research demo into a repeatable business.

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Storytelling

Daniel Kim

Brand & Narrative · Halcyon

Made a hard technical truth feel inevitable — and gave a category its language.

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Engineering

Priya Nair

Founding Engineer · Vantage

Held the whole system in her head and shipped the thing that shouldn’t have been possible.

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Eleven more Secret Weapons revealed as the first cohort is announced.